About Randy Craig
My Work
I create content that inspires action. I teach others how to do this for their audiences. Communicating effectively is more crucial than ever as audiences continue to fragment and competition for mindshare grows.
My experience with multiple nonprofits has helped inform strategies for reaching many and varied audiences efficiently and effectively. This involves optimizing messages and content for multiple platforms in an effort to reach new and existing audiences.
I wrote “Reclaim Your Readers: Proven Methods for Reader-Focused Writing” after spending 13 years with Inland Press Association studying how newspapers and other print media build readership successfully.
Reclaim Your Readers: Proven Methods for Read-Focused Writing
This handbook introduces writers of all types to the ARC Method, a technique for reader-focused composition that ultimately leads to a devoted readership. By demonstrating how this strategy incorporates the concepts of audience, relevance, and a readership continuum to change the paradigm of writing, this guide reveals how utilizing this approach addresses the audience’s true needs. Enabling writers to produce content for multiple formats, this examination is guaranteed to make writers more effective and valuable to employers, instructing them on how to adapt to the current trends of media proliferation, such as blogs and online social media, while staying true to traditional outlets. With valuable tips on combating audience fragmentation, this book offers writers of all backgrounds a solid solution to winning a loyal following across a variety of platforms and styles with a new, more impactful and efficient way of writing.